Absolut Peppar Vodka 100cl

Absolut Peppar was launched in 1986, seven years after Absolut Vodka. Besides being the first flavored vodka in the family, it was also the first clear flavored vodka imported to the US.
So why pepper? Since vodka and pepper are the main ingredients in a Bloody Mary, it seemed like a good idea to make things easier for bartenders working at the many Bloody Mary bars popping up in Boston, New York and elsewhere at the time.